If you can create an effective customer profile, your teams will find it easier to make the right choices at the right times. These decisions need to be informed by a detailed and accurate customer profile. For instance, your product team must make various design choices, while your marketing and sales departments must choose how to interact with your existing and potential customers. What have you done to build your mailing list? We’d love to hear in the comments below.Every day, your sales team members need to make important decisions. When your subscribers feel special and important, they are more loyal to you and more likely to tell others about your books. Send your subscribers exclusive offers, information, sneak peeks, and giveaways. Something like, “Did you enjoy this email? Feel free to share it with friends!” 7. Ask subscribers to share the email.Īt the end of your newsletter, include a sentence that asks subscribers to share your email. Even better if you can get them to share the email with a friend.
You want to hold your readers’ attentions. Also include information on how readers can sign up for your newsletter online, because many will prefer to sign themselves up. You can bring a paper signup on a clipboard, then input the emails into your mailing list provider later. Collect email addresses at book signings and events (If you are signed up for Author Happenings at Book Cave, you’ll receive notice periodically on posting opportunities on our popular reader blog.) 6.
When you guest post, include a link to your bio and make sure that page also has a newsletter sign up link to your Book Cave magnet. Add a newsletter signup link to your regular email signature. You can create a second link to join another group, or a third link to give out limited review copies. Joining a group and co-promoting is the fastest way to gain more subscribers. Use that same link to join a subscriber magnet group promotion with other authors. You can choose to give away one or unlimited number of books, but make sure to require readers to first give you their email addresses. You can also make multiple links for one subscriber magnet, then mark one link “public” so it’ll show up for readers who browse on Book Cave Direct. On Book Cave, you can upload your subscriber magnet and readers can sign up for your newsletter and download your book directly from our site. Host your subscriber magnet on Book Cave. Boosting the post may help you find new subscribers. But you’ll need to keep posting other content regularly to get people coming to your page. You can also pin a post to the top of your social media pages. Periodically post the link to the subscriber magnet on your social media updates. Create a subscriber magnet and let your social media followers know about it.Ĭreate a subscriber or reader magnet, which is a free book you give to readers in exchange for signing up to receive your newsletter. We call this free book a subscriber or reader magnet.
Offer a free ebook or other incentive for signing up. So don’t overlook About page, the Blog page, and your Books page. Many authors have a sign up on every page because you never know where readers will end up. Make sure to put the sign in a prominent position on your site. Include a sign-up link for your newsletter on your author website. Best of all, you own the list, so you can email them whenever you want, and no one can shut it down.īut how do you build an email list? Check out these tips! If you haven’t set up your list yet, read this post for more information on mailing list services. With your newsletter, you can remind readers of who you are and let them know about new releases, deals, and other information about you and your books. If you’re like us and love to read, then click here to score tons of free and discounted ebooks.Ī mailing list is a great way to connect with readers and sell more books. Connecting the RIGHT readers with the RIGHT books